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No matter how large or small your company is, you need to advertise. Unfortunately for most small businesses, Dot-com or otherwise, traditional advertising methods require immense capital and human resources. This is exactly why many smaller businesses fail--they spend too many of their resources in trying to compete on somebody else's turf.
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The Internet is changing the rules of business. As trite as these words may seem now, they are true. Like radio and television, the Internet has brought about an undeniable shift in how business is conducted. Unlimited information, instantaneous communication, and a market more vast than anything before have become available to both massive conglomerates and small home businesses. However, one underlying factor remains the same: advertisement. While the traditional business plan of a "Brick and Mortar" company has always included extensive advertisement, the same cannot be said about many Internet businesses. Many webmasters go to great lengths to craft wonderful web sites, putting little or no thought into advertising them. And any business that doesn't advertise is doomed to failure. Web sites need to advertise and promote themselves to create traffic on their site, to stay in business, and to grow.
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The most obvious medium of advertisement is television. However, television's effectiveness in attracting customers is questionable. Its effectiveness lies in achieving brand recognition. Yet at this point most businesses are trying to increase traffic to their websites and gain more customers--brand recognition can wait until after the IPO. Television advertising is also the most expensive medium. More than one previously unknown Dot-com spent all of their available resources on a Super Bowl spot. They may or may not have been successful, but nevertheless, they spent millions of dollars for 30 seconds of airtime. Most businesses are more shrewd when it comes to spending their dollars, and they want more than just thirty seconds of exposure.
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Psend is a leader in free web hosting
on the internet. They offer 10MB free space, Free Email, PHP and CGI
support
plus much more.
Telos Online Is a leader in
Wireless internet connectivity for the Greater Denver Area.
Telos also offers; Web Hosting, Web Submission, and PC/LAN Support for
small businesses.
Psend Daughter is a
forwarding domain for psend.com.
Mister Beans Web Works is a
full service design company specializing in the creation of web pages
for small businesses.
Mr. Beans is the hosting partner of
misterbeans.com. They offer a hosting solution in between Psend.com and
TelosOnline.com
Dexee, Inc. is a web deign firm
specializing in the creation of ecommerce web sites.
Man-Card, INC. not much to
say....title says it all.
Lone Wolf Trading Post is a
web site dealing in the sale and trade of american indian artifacts and
Taxidery mounts. They also offer antlers, bones, leather and other misc
items.
Beautiful You is a traveling
spa located in the Denver colorado area. they specialize in
wedding's. Offering manicures, pedicures, and hair styles for the bride
or the entire party at there location of choice!